The Film Sprites, a film PR firm located in Christchurch, New Zealand, approached me to re-imagine their corporate identity, starting with their logo.
The goal of redesigning the logo was simple: take what had become a “tired, amateurish” logo and make it dynamic yet professional.
The result: a beautiful logo using a handmade inked-brush font in a vibrant purple. The purple used is The Film Sprites’ signature colour, used in all branding – logo, website, advertising – as well as in Sprites HQ’s decor. (A one-colour version was also designed, for when colour isn’t an option.)